Landing pages are also known as lead capture pages or prospect capture pages. They improve conversion of your pay per click campaigns, your banner ads and your email marketing campaigns.  A landing page is the page where a visitor is taken when he or she clicks  on an advertisement, a sponsored link, a search-engine result, a banner ad or an email piece.  A well designed landing page should produce a conversion.

A conversion action produced by a landing page can be: submitting a form, a membership registration, a quotation request, a software download, an article download, a online chat session, or an on line purchase in a shopping cart. A marketing definition of a conversion is” a conversion occurs when a prospective customer takes the marketer´s intended action”.

A  landing page is different from the product or service page in a Web site and coverts more effectively than when the prospect is drive just to a section of a Web site.  Our technology allows us to even design different landing pages for a single keyword so we can measure which of them converts better and be sure to use the more effective landing page available for your business, your target market and the keywords and key phrases used in your campaign or your add.

Remember that when you invest in a banner ad or in a pay per click campaign, the only thing that you get when such ad works correctly, is a filtered prospect that is searching for the service or product that your company offers, but you are still far away from  converting such prospect to a specific action that will eventually take him to purchase from your company. A landing page helps reach that conversion.

Landing pages improve the return on investment of your banner ads and your pay per click campaigns.

If you are interested in the analysis of your campaign and a proposal for a landing page that improves your other e-marketing efforts, please contact us and we will send a form that where you can define your objectives for us to asses and quote a landing page project.