Display Advertising: The Billboards of the Web
Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded into a web page and consists of images and text. It can include sounds, animation or video to attract more attention, or with the help of some programming, can be highly interactive. HTML code is used to instruct a web server to load the specified website when the display ad is clicked on. Revenue for display advertising is usually earned on a cost per click (CPC) basis.The main aim of a display advertisement is to target traffic to the website that is publishing the ad. Like all other forms of advertising, it also aims at sales of the advertised product or services and creating brand recognition and awareness
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Understanding Pay-Per-Click Advertising: 5 Ways to Ensure a Successful Campaign
Back in the 1870s, US department store pioneer, John Wanamaker, lamented, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” In today’s increasingly global market, this is no longer a problem. Every successful marketing agent knows that leveraging pay-per-click (PPC) advertising is the key to controlling costs. This unique form of marketing makes it easy to budget advertising dollars and track return on investment (ROI), while attracting traffic to your Web site and qualified leads and sales to your business. Compared with other traditional forms of advertising, paid search marketing, or PPC, is far and away the most cost effective. This report examines the role of PPC as a central component of a successful marketing strategy. It begins with an overview of PPC’s place in the digital market place and the reasons for its continuing worldwide popularity among business owners and entrepreneurs. It also provides tips to ensure your business is getting the most from its PPC campaign.
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Online Reputation Management: How to Balance the Risks and Rewards
Today, opinions are easily shared through the proliferation of networking sites, forums, blog sites, chatrooms and other social media sites such as Facebook, Twitter, YouTube, etc. These social media platforms are also being used by business organizations to connect with their clients and attract new potential clients. However, nothing prevents your company from being the target of a negative note. Social media can really affect the reputation of a company. The buzz may be good or bad, but a strategy to interact directly with customers on the Internet and to respond to their inquiries, is absolutely invaluable.
Social media is designed to be spread through social interaction and create publishing techniques that can be scalable and easy-to-use. The characteristic of social media is that it can excite others to repeat information. This can be done instantly through platforms such as Facebook, Twitter, Bebo, YouTube, MSN, etc.
It is crucial to listen to what is being said online, even if it is negative. Listening creates the opportunity to take action and resolve internal problems or deal with malicious information, both of which can negatively influence a company’s brand image and reputation.
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The Power of Email Marketing and Social Media Marketing
Email is a tool that nearly everyone uses today, and it continues to grow and be more prevalent among Internet users worldwide. Email marketing is a type of drip marketing technique and is best described as a direct marketing strategy that involves scheduling several promotional messages with relevant contact and specific “call-to-actions” via email. Email marketing should always be considered a strong component of your overall marketing strategy. When accompanied by other marketing techniques (such as social media marketing, which we will discuss in greater detail in this paper), it can reap significant benefits for your company.
Businesses use social media in their email marketing campaigns for a number of different reasons. Since social media has the capacity to reach a large audience very quickly, this provides an opportunity for a company to share content, increase their online following and enhance their brand credibility.
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Conversion Architecture: Key Steps to Converting Traffic to Business
The reality is that even if you are on the first page of Google it doesn’t always mean success, what it means is you will get impressions and some traffic but what you need to understand is how to get them to stay on your website. Most sites even today lack a focused strategy around converting that traffic into business. Most people think this just happens, but the reality is that it doesn’t and you need to understand the key components to make this happen.
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BLOGGING TO BUILD A REPUTATION ON LINE
In this whitepaper, you will learn how to effectively blog to build your company´s reputation, including ideas to generate content, utilizing the right keywords for search optimization, appropriate frequency and effective syndication. Download this whitepaper.
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Landing Page Design: Common Mistakes & Tested Techniques
Download this document and learn more about landing page design, how small design changes in websites and landing pages can make a huge difference in online conversions.
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Driving Business with local search
In this document, you will learn how your business can increase your online visibility through several effective local search marketing techniques to ensure you appear right as customers are looking to purchase your product or service.
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PR on a Shoestring
Online PR and How to Use it With Traditional Marketing
In this whitepaper we will uncover how with simple PR and social media strategies you can generate publicity for your company on a “shoe string” budget. As you may already know, social media is a conversation starter across all channels and all industries. At this whitepaper, you will learn how to combine traditional PR and social media for higher ROI.
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The Hispanic Market Online In The U.S., A High Growth Opportunity
Hispanics remain the fastest growing minority in the US, with growth of around 28% between 2000 and 2007. According to valid research, in 2008 there were 46.3 million Hispanics in the U.S., accounting for 15% of the total population; 31.5 million of them were already online (and growing!)
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Consider a Complete Internet Marketing Strategy
As the Internet gets more and more complex, Internet marketing has evolved into a complete strategic endeavor by itself. This whitepaper explores top Internet marketing strategies plus suggestions on how to design a good media plan that defines objectives and sets the proper mix of online strategies. It also explains the importance of a well conducted Internet competitor analysis that shows where to leverage company strengths and weakness and considers you important competitors online.
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Considerations for a Successful Social Media Strategy
In today’s world full of new media and digital communication technologies, companies of all sizes and industries have a huge opportunity to spread their messages using social media.
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SEO Whitepaper
Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times
Make Sure Your Company is Visible on Google with Search Engine Optimization
How many times have you typed keywords that are related to your products or services into Google andsaw your competitors’ names instead of yours?
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Social Media Whitepaper
Understanding the ‘Buzz’ Around Social Media:
Finding the Right Social Media Mix
You might have heard that social media can help build your brand, promote your product and services, help collect feedback from your customers, increase your website traffic and generate conversions – but if it was really that simple and it can do all sorts of magnificent things for your brand, why aren’t most businesses today leveraging this medium as part of their online marketing strategy? This white paper will help you understand some of the opportunities and challenges associated with social media, whether you are a small business that services a local town or an international one that works on a global scale.
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Competitive Advantage with social Media
Time is of the Essence:
Gaining and Maintaining a Competitive Advantage with Social Media
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Email Marketing
Still the powerful engagement tool that turns marketing dollars into Highest ROI
Email marketing’s popularity is attributable to its low cost, high ROI (Return‐On‐Investment) and focus on customer retention. While the economic crisis will force retailers to cut back on many important marketing and technology initiatives, email programs will survive relatively unscathed.
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Facebook Whitepaper
Monetizing Facebook for Business: 5 Deadly Mistakes Businesses Can´t Afford to Make
Facebook is one of the fastest growing social networks available today. With over 350 million users worldwide, Facebook has even surpassed email as the most frequently used tool online. Learn how can you leverage Facebook to enhance your brand, manage your reputation, drive more traffic to your website, generate more leads, acquire new customers and retain your existing customers.
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LinkedIn Whitepaper
Using Linked In to network and generate leads
Did you create a LinkedIn account, but you’re not sure what to do with it? Are you wondering how your company can leverage LinkedIn for your business? Learn how marketers, professionals, entrepreneurs and business owners continue to effectively use Linked In as a networking tool. Discover how to leveraging Linked In to the fullest to build stronger relationships and generate more leads.
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Online Brand Reputation
Leveraging Social Chatter: Online Brand Reputation Monitoring and Management
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The New Ways To Be Found Online
Learn how in 2010 online marketing will gain new heights and there will be new ways to be found online, build brand and generate more leads. This whitepaper will help entrepreneurs, business owners, professionals in various services, marketing managers, and online marketing specialists to acquire powerful strategies to evolve your current online marketing tactics and reap the benefits of this dynamic landscape.
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Online Video Marketing
Video marketing on the web is quickly becoming one of the most effective communication tools for companies to showcase their product and service in a more visually appealing way. When done right, video marketing can increase visitor engagement and conversions. It’s not to say that putting up a 10-minute video on your site will automatically boost your conversion rates.
Effective video marketing is a complex skill to master. You must consider such aspects as the average attention span of a web user, where to display your video, the video introduction and more. There are many benefits to video marketing, such as motivating your visitors to spend more time on your site, engaging the senses and helping your search engine rankings. It can also be a viral and cost-effective way to enhance your online brand reputation.
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Surf and Turf with Search and Social
“Surf and Turf through Search and Social” Webinar
People are searching for your products or services (and even your brand) online. Whether it is through search engine marketing (such as SEO or PPC) or social media platforms (such as Facebook or LinkedIn), your business must understand how to keep users engaged with your brand online. Learn how search marketing and social media impacts a person’s decision to either “surf” through your site or “turf” it from the get-go.