We improve our Mexican clients results with an enterprise digital media plan that boosts traditional marketing planning with techniques for changing consumer that researches and socializes through the Internet.

Prospect Factory  plans, creates and executes digital media plans in Mexico for the enterprise, a division, a product line or a seasonal marketing campaign and we specialize in the Mexican market.

We work in constant improvement cycles and use measurement and analytics to drive our actions. We also believe that a human point of view of how the campaigns are managed is needs to we incorporate our secret shopper service in our campaigns and report results to you.

Depending your specific needs, our digital media plan for Mexican companies might include one or several of the following strategies:

 

We design and implement our digital media plans for any enterprise  in Mexico to reach Spanish and English speaking audiences so Mexican companies can expand into the US market with a solid internet presence.

Our services include from developing your Web presence and launching a search engine marketing campaign to integrating social media to communicate with your market in a complete digital media plan. In Mexico social network usage is growing above 20% per year so engaging on social conversations through the Web is a crucial part of any digital media plan.

Because our digital media planning includes many modular components, we can design and execute a complete campaign or partner with your traditional  advertising agency to take responsibility of those aspects not included in the current advertising plan and complementing them with our expertise. We are used to teaming with other agencies.

All enterprises doing business in Mexico need a digital media plan because Mexican customers are spending more time online, researching in search engines and in social spaces. Potential customers are searching for products, researching about them and seeking  opinions from their social circle about their experiences. Potential customers  start their searches on Google,  visit Linked In and Facebook to be in touch with their personal and professional networks, they follow others in Twitter and are being followed by others. And, when researching, they read blogs and watch videos on YouTube. People are spending more time online and your company can be part of their conversations with a carefully designed digital media planning for the enterprise that can complement the traditional advertising campaigns.

A digital media plan requires a mix of skills that Prospect Factory has developed by operating in Mexico as a solution center for WSI, a worldwide network of Internet marketing consultants. When we develop a digital media plan in Mexico, we consider your business objectives, market constraints, value proposition, the competition, the market, the economy and the differentiation of your products and services so the plan considers internal and external factors for success.

Contact  Prospect Factory, we can develop a complete digital media plan in Spanish and English to reach Mexican and international markets and we can team with your current agency to join the marketing efforts doe in your company.