Generating new leads through the Internet is now a must for insurance professionals

Traditionally, insurance brokers and agents have developed their client base building a relationship of trust and loyalty with existing clients and using references to get to new ones. However, consumers and the new generation of insurance customers are spending more and more time on the Web researching and comparing. Most American adults use the Internet, and 81% of those use the Web to research their options before making a purchase—whether or not they plan to buy online. So Internet has become the ideal platform for insurance professionals to focus their attention on.

An affordable way of generating new leads for insurance agents.
Insurance agents in general are excellent sales persons and have learned a myriad of selling techniques, but in this new era, in order to apply sales techniques, insurance agents must first have a qualified lead and there is where the Internet has no rival.
Increasing competition and increasing specialization has made professional insurance agents look into new ways of reaching new potential clients. The Internet has brought unique benefits to marketing, one of which being the opportunity of being listed in the correct places on the search engines where potential clients are able to find insurance agents  when they search for their services.

Focus your message and target your audience through search engine marketing.
With so many people searching on the web now you can focus your message, reach specific clients and measure results with affordable investment. We can place your Web site in relevant positions in the main search engines including Google when people search for targeted keywords. Not taking advantage of it could mean many lost opportunities for your business.

Lead generation means the start of a client relationship for insurance agents.
A qualified lead produced by our online strategies starts a sales cycles in a more efficient way and with better possibilities of closing. With search marketing, insurance agents get client prospects that are looking for their services, our campaigns work extremely well for specialized firms with niche markets where very good search engine results can be obtained. When somebody clicks on an online add or a search engine listing, he or she is explicitly communicating interest to explore your offer.

A five step process.

Your lead generation campaign follows a five step process: place, engage, convert, deliver and measure which we implement for you in our Prospect Factory. Our methodology assures a consistent implementation, an objective measurement and improvement of your campaign within days:

A complete portfolio of Search Engine Marketing services.
We place your Web site on all the major search engines and help you rank well with our combined experience in search engine marketing and Web design. If you have an existing Web site, we can work together with designers or hosting companies you work with. Or if you are looking for a new Web site we can manage all aspects of your Internet strategy.

• Sponsored Listings (Pay Per Click)
  Place an ad for your firm in relevant positions in the sponsored links section of search engines. It allows perfect segmentation, perfect landing and a high conversion rate. We can place you in top positions in the sponsored listings for Google and other similar engines and assure optimal use of your budget. Have potential clients call you or send you an e-mail when they see your add.
• Search Engine Optimization (SEO)
  This strategy helps your site reach top positions in search engine listings and not pay for clicks. Your site reach will reach top positions in the organic or natural (left) section of the listings and capture leads for your firm. It takes more time and requires specialized techniques as the algorithms and rankings of search engines are constantly shifting, but assure that you do not pay for clicks.
• E-Mail Marketing (permission marketing)
  Reach your contacts and current clients sending an e-mail newsletter, a promotion, an invitation or an online survey and reach your network with a carefully designed e-mail communications whose results can be meticulously measured. Permission e-mail campaigns complement other search engine marketing strategies and multiply results. We comply with permission marketing best practices (no spam).
• Social Network Marketing
  Reach your exact audience through social networks. Search inside social networks allows segmentation and, together with a well thought set of ads, provide advanced targeting and quick contact with real prospects for your firm. Gain a better insight into users of social networks and design a customized message for each group.
• Press Release Optimization and Distribution on the Internet
  Tell your story online, increase your traffic and help your public relations strategy by distributing optimized press releases on the Web that can get listed in relevant positions by the search engines. We optimize your press releases, distribute them on the Web and apply a results tracking model that helps improve your PR strategy constantly.
• SEO friendly Web site design and development
  We have advance technologies for Web site design and development that are an integral part of an Internet strategy. Our Web sites are search engine friendly, structured and have a full admin interface that allow you to update your content yourself and us to implement on-site SEO techniques for better search engine marketing techniques.

Start generating leads in 3 days

We design and launch online campaigns in 3 days. We then operate, manage and improve them to produce qualified traffic to your Web site, providing perfect landing for your leads and specific conversion actions for your firm.

No risk investment for Insurance Agents:

• Positive return on investment.-For every dollar you invest in online advertising, we will produce at least two dollars for you (most clients get 10x ROI) . Find out why the majority of our customer´s campaigns have run continuously for more than 3 years with positive results.
• Pay per results.- All our services include a pay per results component which warranties that, once we set-up your campaign, if we do not produce results according to the agreed strategy, you stop paying.
• Brand positioning.- by listing your firm in Google, Yahoo, MSN, social networks and other Internet search engines and high traffic portals, besides  providing qualified leads to your business your brand gains position by appearing in front of thousand of potential clients.
• Measurement.- we establish metrics and provide reports that allow you to track your advertising efficiency.

Benefits

Our campaigns benefit several areas of your company like  sales, marketing, finance and marketing administration:

Take advantage of our Secret Shopper component

Our campaigns integrate a secret shopper component through which we monitor the response that your firm or your office provides to on-line generated leads and report feedback to you so you can improve your offline initial sales process to take better advantage of the campaigns.

How to start.

If you are interested in a complete online marketing campaign, we start by conducting an consulting process that will allow us to define an “Interactive Marketing Service Mix”:

And then we make a proposal with a budget recommendation fitted to your needs.

Call us and we let us become your Prospect Factory. | Download e-brochure